Portfolio

The influencer marketing space changes often, and RSA’s website hadn’t changed in years. It needed an update.

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I helped RSA’s founder lock in their brand voice and positioning with messaging guidelines, then wrote all new web copy and case studies. With the help of my design partner, we launched a beautiful site that converts.

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As a talented developer for tech companies, Matthias loved the website he custom-built for his business. But he wasn’t confident in its copy.

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We rethought his messaging and rewrote the copy on his portfolio site to highlight his expertise and better resonate with his target audience.

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This luxury venue had a site as beautiful as its property, but the words weren’t doing their job. Too many unqualified leads meant less bookings for the best waterfront venue in Houston.

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We rethought their strategy and gave Waters Edge a full website makeover, including design — with one of my skilled design partners.

Meg excels at writing content for health brands, but wasn’t in love with the copy on her website. She was too close to see the wood for the trees (relatable) and needed an outside writer with fresh eyes to come in. 

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We fixed up this former nurse’s site with new copy for her home, about, services, and contact pages.

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planning hub’s founder wanted compelling web copy in time for his platform’s launch. His software serves 3 distinct audiences — planners, venues, and vendors — so we needed to speak to them all.

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We rewrote his homepage, created a landing page for each audience, and wrote brand messaging guidelines to start with a strong foundation.

Business was booming for Kathie, but she wasn't happy with her website. It felt outdated and it didn’t feel like her. She pours her heart into her work… but you couldn’t tell from her copy. 

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Now, Kathie’s website sounds just like her. But more importantly, it sounds like what her clients want to hear.